Email copy that turns EdTech trials into paying customers.

For over 25 years I’ve been reaching the student who shows up curious but disappears if nothing connects in the first week.

Now I do the same thing for EdTech SaaS founders whose free trials aren’t converting.

I’m Jose, an email strategist who writes onboarding sequences, re-engagement campaigns, and cold outreach that sounds human and drives action.

How can I help you?

If you’re looking for copy that sounds like you — and still moves the needle — you’re in the right place.

I help EdTech SaaS teams, founders, and purpose-driven brands:

✉️ Write email sequences that engage and convert

🔍 Audit and improve underperforming emails

💬 Clarify your messaging so people get it (fast)

Not sure what you need? No pressure — we can figure it out together.

Let’s talk about those trial emails.

Email Sequences

All businesses have a story worth telling. I write launch, nurture, and sales sequences that build trust, drive action, and feel like a conversation with a friend.

Email Audits

I'll review your existing emails, highlight what's working, and offer practical, conversion-focused suggestions to climb up.

Cold Outreach Sequences

Thoughtful cold emails do not have to sound salesy. They should spark conversations, ideas, and connection.

Messaging Strategy

Let's uncover the real value you offer and the right words to say it. Your copy will sound like you and stick with your audience.

Copy Consults

Need a second brain? In a 1:1 consult, I'll walk you through ways to tighten your message, strengthen your CTA, or untangle a tricky draft.

Ongoing Support

You need consistent copy, not constant back and forth.

"Amazing Writer"

Self-starter. Pro-active. Gets stuff done. We love working with Jose!

Mason Berkshire

Founder, Contra Collective

"A pleasure to work with"

Delivers on all promises made -on time, and with high quality. A please to work with, and highly recommended.

Jan and Rich Holland

Richard Mac